Master Marketing for Your Private Practice 

WEEK 1: CREATING A MARKETING STRATEGY

It ALL starts with strategy! Without a marketing strategy, you’re sure to waste time and dollars on tactics that don’t get you closer to your goals. You’ll get an insider look at the strategies Client Obsession uses with its marketing clients. Find out what goes into a successful marketing strategy and create your own!

• Marketing Strategy Workbook
• Lead Tracking Spreadsheet

WEEK 2: BRANDING

Learn how to create a “visual identity” for your practice—one that establishes credibility and clarity. Discover what makes an effective logo, avoid common design mistakes, and ensure brand consistency across your website, social media, and marketing materials. You should be proud to show off your brand!

• Canva Brand Guide Template
• How to Create Your Branding Workbook

WEEK 3: WEBSITE & MESSAGING

Your website has a big job to do—it’s working 24/7 for you! We’ll talk about how to create a website that establishes authority and builds trust with potential clients. We'll cover clear messaging, must-have pages, and the simple changes that can dramatically increase your inquiries. Whether you're starting fresh or improving an existing site, you'll walk away with a plan to turn website visits into booked appointments.

• Homepage template
• StoryBrand Framework Questions

WEEK 4: SOCIAL MEDIA & NETWORKING

Discover how to turn social media into a powerful tool for growing your practice. Learn the most effective strategies to connect with referral sources, engage potential clients, and build your reputation as a trusted expert. You'll walk away with actionable steps to expand your reach, spark meaningful connections, and attract more of the clients you love working with.

• Social Media Workbook
• Google Sheets Content Planner

WEEK 5: GETTING FOUND & ATTRACTING CLIENTS

Learn how to show up when potential clients search for your services. We'll cover simple strategies for local SEO and how to decide if paid ads are the right fit—so you can attract the right clients without wasting time or money.

• Google Business Profile Guide
• Ads Budget Planning Calculator. Will Ads Financially Work For You?

WEEK 6: BRINGING IT ALL TOGETHER – LIVE CONTENT REVIEWS & EXPERT FEEDBACK

In our final week, everything comes together. We’ll review participants' websites, branding, and messaging live, showing how to refine and strengthen what you've built. This rare opportunity offers real-time guidance, ensuring your marketing strategy is clear, cohesive, and ready to attract the right clients.